Great dissection of a viral tweet. Emotion is always the key to getting responses. But we also need to examine why their is an emotional response. In this case, injustice. But with right wing viral tweets, it taps into something else: 1) sense of loss (something lost by the person receiving it; or 2) sense of insecurity that leads to a desire to denigrate the different group being being highlighted.
I see it everyday in working in policy and regulatory matters in the power and gas industry. All interests have their code language to invoke emotions via injustice, loss, or insecurity. Fascinating to try and use more neutral or less emotionally loaded language and see people get uncomfortable.
Great dissection of a viral tweet. Emotion is always the key to getting responses. But we also need to examine why their is an emotional response. In this case, injustice. But with right wing viral tweets, it taps into something else: 1) sense of loss (something lost by the person receiving it; or 2) sense of insecurity that leads to a desire to denigrate the different group being being highlighted.
I see it everyday in working in policy and regulatory matters in the power and gas industry. All interests have their code language to invoke emotions via injustice, loss, or insecurity. Fascinating to try and use more neutral or less emotionally loaded language and see people get uncomfortable.
What makes someone an "influencer"?